This might have been true in the past, but computer technology is advancing fast, giving scammers easier ways to fool us that an email or text message is authentic. Lately, cybersecurity professionals have been warning about the easy use of AI by scammers to leverage their crimes. They cite several AI capabilities that improve scammers’ abilities to victimize people,
·
Hyper-personalized messages. AI can quickly collect personal data from
social media profiles, work bios, and the dark web to personalize any email or
text message. This makes the message feel personal and authoritative if you
think it is coming from a friend, a coworker, or a business that you know and
trust.
·
Perfect grammar and zero typos. AI can know the proper grammar and
spelling for any language. This leverages the effectiveness and breadth of a
scammer’s campaign.
·
Deepfake audio and video. AI can create audio and video that looks
and sounds like any real person. Useful for phone calls that sound like they
are from your boss or from your grandchild to convince you to act quickly.
·
Large-scale automated attacks. While scammers have long taken advantage
of computer automation to conduct their scam campaigns, AI super sizes their
capabilities to allow them to create customized messages faster, more
creatively, and to more people.
·
Dangerous links in disguise. AI allows scammers to create more
genuine looking fake webpages, making it more difficult to distinguish them
from real webpages. Also, AI can create authentic looking URLs.
Probably the scariest capability of AI scams is deepfake audio and
video. AI can efficiently and rapidly find voice samples or pictures to use for
telephone calls or for video. And there is no more checking for six fingers on
hands. AI video capability has become way better.
AI allows scammers to quickly and efficiently develop a more
effective scam campaign without the scammer needing many high-tech skills,
expanding the availability of “good quality” fake audio, video, emails, texts,
and websites to more criminals.
While AI makes audio, video, emails, text messages, and web sites
look more genuine, there are still red flags that you can look for.
·
Urgency. The scammer wants you to act quickly to make a payment or click
on an included link or call a provided phone number in an emotional and urgent
situation that the scammer has made up. You should be especially wary if the
scammer discourages you from talking to someone else about the situation. cut
off communication! If you feel the situation is genuine, talk to a friend or family
member or contact the organization that the scammer claims to represent separately.
·
Payment. If you are required to make payment with crypto currency, wire
transfers, gift cards, or peer-to-peer apps, cut off communications. These methods
are like cash and funds paid through these methods are almost impossible to
recover.
·
URL’s. Inspect URL’s of links and email addresses for genuineness. Small
spelling mistakes or unusual domains such as “.xyz” instead of “.com” can be
tip offs that the links will take you to a webpage that is controlled by the
scammer.
Two suggestions,
Safe Word. Cybersecurity professionals are encouraging you to establish a
safe word among your family, coworkers, close friends, elderly adults and
caregivers, to help verify who you are talking to, especially in an emotional
or urgent situation. A safe word can help a family in a grandparent scam. A
safe word can help a business in an imposter scam when it looks like the boss
is telling you to pay a large amount of money to a client or vendor using an
account that is normally not used.
Be your own fact checker. A common rule of thumb is to not click
on links or call phone numbers imbedded in emails or text messages, especially if
they are suspicious. Contact the company, governmental agency, or organization from
a trusted source. This can be the customer service number on the back of your
credit card, an invoice or bill, or the website that you have looked up
separately.
Scammers are rapidly adopting AI into their operations. The improvement
of their fake websites, emails, text messages and audio/video increases the difficulty
to detect fakes. This requires all of us to be more careful when we see these
types of communication.
CBS News:
https://www.cbsnews.com/news/elder-scams-family-safe-word/
National Cybersecurity Alliance:
The Seattle Times:
https://www.seattletimes.com/business/ai-is-making-scams-hard-to-spot-heres-how-to-protect-yourself/
Identity Theft Resource Center:
https://www.idtheftcenter.org/post/ai-scams-harder-to-detect/
https://www.idtheftcenter.org/post/ai-scams-2025/
https://www.idtheftcenter.org/post/voice-cloning-scam/
https://www.idtheftcenter.org/podcast/weekly-breach-breakdown-ai-scams-cybersecurity-risks/
Norton:
https://us.norton.com/blog/online-scams/top-5-ai-and-deepfakes-2025
Ask Leo:
https://askleo.com/how-ai-is-revolutionizing-scams-can-we-no-longer-trust-our-eyes-or-ears/
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